Video's, The Most Powerful Medium.

Video's, The Most Powerful Medium.

Video, when it comes to communication, is the most interactive form of communication, as it is comprised of moving image and sound. But what happens if the element of spoken word is removed from the equation? Does this communication method lose any of it's power? After all, language is the most powerful symbol, it is used throughout societies all over the world to attach meaning in day to day life. Especially in regards to social media. Eliminating the use of the spoken word and relying solely on the moving image, as well as the chosen music not only force the creator to really think about the impact each image will have on the viewer, this includes metaphors and other non verbal cues as well.

Overall, the process of shooting, editing, and posting of the video was quite fluid. Due to previous classes that involved post video production which provided instruction with the same editing software that was used in the creation of the video made the overall process much more efficient. Prior experience also made it possible to properly film the required video content that was needed to properly portray the concept of separation that was assigned. This held true with the group video as well, knowledge and experience were driving factors in not only completing the self video, but also making sure the group was successful in attaining the footage that was needed, then compiling it and finished product that was used to convey the overall topic of separation between personal lives and school lives.

But why use video? Why not just use a couple pictures to portray the students in their subjective environments to portray separation? Well, the difference between photo and video lies in the motion, while a single picture only tells a single frame of the story, video has the potential to portray the entire topic in a much more efficient manner. This can be attributed to the fact that with video, both the pre and past tense of the situation is established. Resulting in a better understanding of the message that is being conveyed upon the viewer.

Writing however, is a completely different story. While it is true that the written word holds literary elements, and making proper use of metaphors, similes, and allegory will create quality content with an engaging message that will hold a readers attention. But at the end of the day, society is driven by visual stimulation, the more visually stimulating the content of the message is, the more it will be desired in today's society. This can be seen in all aspects of world today,Televisions dominate over books, even in the music community. Producers with the most visually pleasing and intricate video graphics tend to be the ones who have gained the largest following. This trend can also be seen in social media, often, in today's environment, simply posting objectively isn't enough. The public scrolling on Instagram and twitter want visual content to back up the information that has been read, this not only makes the message stand out, but will also leave more a chance that the message will resonate with the receiver thus strengthening the overall quality of the message. 

When attempting to create a video project that is intended to be professional in nature but personal in content, there may or may not be limitations based on multiple different factors. First, depending on the persons lifestyle and hobbies they more be less inclined to advertise what is being done in their spare time, and will attempt to portray a more commercial version of themselves. Due to leading an interesting life with various different hobbies and lines of work that are centered around arts and entertainment the opportunity presented it's self to produce a video that was both authentic and artistic that truly portrayed the separation from life as student, and life as a roofer/ fire dancing boyfriend that is pursuing his dream of a career in strategic communications and the entertainment industry.

So when a person is asked to make a one minute long video that is supposed to be a representation of every thing that is them, using footage that they shot and edited without the ability to use the spoken word or written messages of any kind what should be included? One must really stop, think, and take into account what really represents them both as a student trying to graduate and launch a career, and as a person who is out living a unique existence as an autonomous individual in an ever changing world. Only after taking this into account can one really make an attempt at finding the symbols that are used to socially construct existence, shoot it with a camera, find music that matches the quality of the footage and then edit it into something that is both truly representative of the individual that still portrays the topic of separation in a one minute time frame. making it so every piece of footage used must really be meaningful to the story, as well as edited in a cohesive manner to add to the functionality of the message being portrayed.

The process of uploading the video to social media was equally efficient. The video has been uploaded to YouTube and Facebook. Also, years of experience of post video production, properly exporting projects, and posting them to social media is paramount in posting to social media properly, if rendered wrong, one could spend hours trying to figure out why the video doesn't look or sound right after being uploaded to the internet. However, due to some of the licensing and copyright restrictions on Facebook and YouTube, the music that had been selected for the video has the potential to be muted. However if the person who posted the video disputes it the audio is returned. While it is a less than ideal situation, the end result of the video remains the same as it is now live on social media. And just remember, a picture says a thousand words, but a video tells the whole story.